The world of Nutella!

Nutella is the Italian trade name of a gianduia cream containing cocoa and hazelnuts. It was created in 1964 and the name comes from the english word “nut” and the Italian suffix ella, to make the name more sweet.

How this product developed?

The origin of Nutella is linked to the Gianduia chocolate containing hazelnut paste. The Gianduia set foot in Piedmont when the excessive taxes on cocoa beans began to discourage the spread of conventional chocolate. Pietro Ferrero owned a confectionery in the city of Alba, known for producing hazelnuts. In 1946 he sold the first lot, consisting of 300 kg of  “Pasta Giandujot”. It was a chocolate pasta and hazelnuts sold in cutting blocks. In 1951, however, the “Supercrema” was born, preserved vegetable sold in large jars.

In 1963 Michele Ferrero, son of Pietro, decided to renew the “Supercrema” with the intention to market it all over Europe. The composition was changed, as did the label and the name: the word “Nutella” and the logo were recorded towards the end of the same year, remaining unchanged to this day.

Since its inception Ferrero has adopted reusable glass containers as an incentive to purchase the product. Once emptied of its contents, the container can be used as a glass of home. The glasses were soon embellished with multicolored images (which often refers to some cartoons or events) and a characteristic form.

Today Nutella is the most popular hazelnut cream of the world. More than 350.000 tons are produced by every single year.
This cream is used mainly as an accompaniment for bread, biscuits, sweets and fruit, although many recipes for its use in pies, pastries and crêpes have been created over the years.

Did you know this curiosity? The container cap of a Nutella jar was initially red. It was later modified in white color.

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